Components of Ecommerce Website Design You Should Be Aware of

Ecommerce website design is a process of creating an environment for users to purchase products and services online. This is not as easy as it appears to be, there are many components involved in making the process successful and comfortable for the user. Things like layout, fast checkout options, attractive colors, fonts, etc. play a key role in determining the success of the website and the sales it is going to generate.

Below we have listed some components that need to be considered for eCommerce website design:

• User Experience:

A pleasant user experience is a must in order for an eCommerce website to succeed. There are different ways in which the overall feel of the site can be improved, such as intuitive navigation menus and options, visual appeal through high-quality images and videos, faster speed of loading pages, etc. Any outdated web design elements should be taken care of immediately.

When thinking of user experience, it is important to think about the target market you are catering to and their needs through a process called persona custom PHP development. If your site is going to have a lot of mobile users, there should be a special focus on making the mobile version of the website appealing and easy to use.

• Visual Appeal: 

Colors, fonts, and graphics play a major role in improving the visual appeal of your eCommerce website. There is no fixed number as to how many colors you can use or which font would be the best choice for your site. The trick here is to understand what type of products you sell and then choose a relevant color scheme and font type. For example, if you sell luxury items such as cars and jewelry, using bright colors would be a good idea.

• Site Structure and Navigation:

As an eCommerce website is essentially a sales channel for your products and services, there should be no complications when it comes to the site structure and navigation. Users should find it easy to browse through the different pages and find what they are looking for. The backend of the site should not be too complicated as well, users should find it easy to update their orders, change passwords and handle other administrative tasks.

• Technology:

Choosing a platform that is appropriate for your eCommerce website design is essential. You can use a CMS like WordPress, Magento, or open cart. The platform should be user-friendly and have good security features so that you can avoid any breaches in your information storage system. The freelance web designer India can guide you with the technology to use.

• Design Elements:

Shop Sections: 

These are the pages where users add different products to their carts and proceed to check out. In order for a site to look appealing, it should include a minimal number of products in each section. Also, the products that are displayed should be relevant to the user's cart and current activity on the site. For example, if you sell fashion items such as belts and bags and a user adds a belt to their cart, they would not wish to see shoes added there automatically.

Distinguishing Features: 

Everyone loves options, but not every user is the same. So when it comes to deciding which features you should include on your site, make sure that they are useful for each unique customer type. For instance, if you are running an online bookstore, users may have different preferences when it comes to shipping speed and cost. 

Mobile-Friendly:

As most internet users are shifting towards mobile devices for browsing, your eCommerce site must reflect this change. Using a responsive template in case you use WordPress or Magento is highly recommended so that your site can be accessed on all kinds of mobile devices through one URL. A Remote WordPress developer can help you create a mobile-friendly website.

Conversion Optimization:

A crucial step in developing an eCommerce website design is to make it easy for users to buy. The layout and labeling of buttons, links, and other clickable items should be such that the user does not feel like he/she has been led down a long path before placing their order.

The design of an eCommerce website can be challenging, but by keeping the above-mentioned points in mind, you will be able to achieve a professional look that is appealing to your target market. This will ultimately lead to more conversions and better profits for your business.